How to make a success of
your website - the Do's and Dont's
Choosing a Designer :
1. Don't choose a company where you have to go through switchboards and
salesmen. If you have problems or queries it's important that you can pick
up the phone and talk directly to your web designer to sort them out
quickly.
2. Do choose a designer who can offer a personal service. They will be
accustomed to talking directly with small business owners unlike a larger
company where the designers are geeks who have no idea of how a small
business works and have never heard of profit and loss.
3. Don't choose a large business just because you've heard of it - your
investment will be higher because they will have many overheads. A smaller
local business is often better when it comes to both pricing and service.
4. Do choose a designer who is keen to help you promote your business.
Getting established on search engines is
a number one priority and for a local business, local promotion on the
Internet is a must.
5. Watch out for 'here today, gone tomorrow ' merchants who don't really
care about your business and just want the quick fee. You need someone
experienced who
takes a genuine interest in your business, is keen to help it grow and cares
about your bottom line. Check out their testimonials and existing customers.
6. If possible, choose a designer who has experience in different
businesses - they will understand your needs much better and you will be
much more likely to 'connect'.
7. Choose a designer who uses up to date software and server technology -
they should be able to provide a good range of services.
Call me, Colin on 01625 858860 Now for free
no-obligation advice or email
colin@homepage.uk.com
Choosing a Style :
1. Don't go for a flashy all singing, all dancing page style - the search
engines don't like them and worse still neither will your customers.
Prospects will quickly be put off and click away from your site if it does
not immediately present them with what they are looking for.
2. It must be attractive, clear, easy to understand and navigate, and full
of useful and interesting content. Complex pages are not appreciated by
customers.
3. Don't go for a template style just because it's cheaper. (see the low bid
on the left). To effectively promote your business it is better to be
individual and unique on the Internet unless finances don't permit.
4. Make sure that people will find and see your new investment. You wouldn't
produce 5,000 new brochures and then leave them in your back cupboard for
the next 5 years ! Your website address must appear on the first page of
Google (using your keywords) on all your business stationary, adverts,
flyers etc. and if you are a local business it should be promoted locally -
on the internet.
Call me, Colin on 01625 858860 Now for free
no-obligation advice or email
colin@homepage.uk.com