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The
Low Bid
"It
is unwise to pay too much, but it is worse to pay too little.
When you pay too much, you lose a little money... that is all.
When you pay too little, you sometimes lose everything, because
the thing you bought was incapable of doing the job it was
bought for. The common law of business balance prohibits paying
a little and getting a lot.., it cannot be done. If you
deal with the lowest bidder it is well to add something for the
risk you run.
And if you doubt that, you will have enough to pay for something
better. There is hardly anything in the world that some man
cannot make a little worse and sell it a little cheaper and the
people who consider price only, are this mans prey'
John
Ruskin (1819 - 1900) |
Home
Page Web Design
Realistic prices
Personal
service
No salesmen
20
yrs small business exp
Local
internet advertising
Small
business specialist
Search
Engine Positioning
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Call
01625 858860 for free,
no obligation advice.
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W
e b s i t e D e s i g n |
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My
clients are local Cheshire businesses in the Poynton, Bramhall,
Hazel Grove, Stockport - Macclesfield, Cheshire areas. Some use
their website as a major selling tool on a national
basis and some use it as an online brochure to promote
their business locally.
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.com
.co.uk
.uk.com
.net |
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Clean,
Effective Websites That Work
The
best web sites are those that are clear, understandable,
simple to navigate and leave a memorable impression.
Most
Internet users do not want to see complex and cluttered
pages and are easily confused and quickly put off by a
mass of flashing lights, moving pictures and difficult
navigation.
It
is the content, clarity and impression of the pages that
is important. We need visitors who will remember your
website and come back !
I
build with an appropriate use of graphics and
colour, a balanced layout, easy navigation and a
memorable impression and focus on what is important to
your customer.
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How
to make your website a success - the Do's and
Dont's
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Choosing
a Designer :
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Don't
choose a company where you have
to go through switchboards and salesmen.
If you have problems or queries it's important
that you can pick up the phone and talk directly
to your web designer to sort them out quickly.
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Do
choose a designer who can offer a personal
service. They will be use to talking directly
with the public unlike a larger company where
the designers are geeks who have never heard of
profit and loss.
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Don't
choose a large business just because you've
heard of it - your investment will be higher because they will have many overheads. A
smaller local business is often better when it
comes to both pricing and
service.
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Do
choose a designer who is keen to help you
promote your business. Getting established in a
good position on the search engines is a number
one priority and for a local business, local
promotion on the Internet is a must.
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Watch
out for 'here today, gone tomorrow '
merchants who don't really care about your
business and just want the quick fee. You
need someone who takes a genuine interest in
your business, is keen to help it grow and cares
about your bottom line. Check out their
testimonials and existing customers.
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Choosing
a Style :
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Don't
go for a flashy all singing, all dancing page
style - the search engines don't like them and worse
still neither will your customers. Prospects
will quickly be put off and click away from your site if it
does not immediately present them with what they
are looking for.
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It
must be attractive, clear, easy
to understand and navigate, and full of useful and
interesting content. Complex pages are not
appreciated by customers.
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Don't
go for a template style just because it's
cheaper. (see the low bid on the left). To
effectively promote your business it should be
individual and unique on the
Internet.
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Make
sure that people will find and see your new
investment. You
wouldn't produce 5,000 new brochures and then leave
them in your back cupboard for the next 5 years
! Your domain address must appear on the
search engines, on all your business stationary,
adverts, flyers etc. and if you are a local
business it must be promoted locally - on the
internet.
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Home Page |
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Home
Page Website Design - 27 Clifford Road, Poynton, Stockport,
Cheshire
Telephone: 01625 858 860 Email:
colin@homepage.uk.com
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